Why a 300-Agent Brokerage Made the Move to REMAX^®

A six-office brokerage’s move to the REMAX brand highlights what today’s agents are looking for: stronger brand recognition, better solutions and a network built around agent productivity.

When more than 300 agents move under a new brand, people pay attention.

That’s exactly what happened in Rhode Island this year, when one of the state’s largest brokerages — HomeSmart Professionals — rebranded as REMAX Revolution, bringing its team into the global REMAX network.

The move instantly positioned more than 300 agents with a brand known for its productivity, global reach and industry-leading recognition.

For Broker/Owner Dean deTonnancourt, the decision came down to one thing: giving agents every possible advantage.

“REMAX is truly agent-focused,” said deTonnancourt. “The entire platform – from branding and marketing to technology and tools – is built to support the agent. That ultimately benefits the consumer, because better-equipped agents create stronger marketing, greater efficiency, and a smoother experience for buyers and sellers.”

When the Brand Opens the Door First

In a competitive market, the brand behind an agent can make a meaningful difference.

“A brand like REMAX brings instant credibility,” said deTonnancourt. “When clients see a name they already recognize and trust, it creates confidence from the very first interaction. As our industry continues to evolve, that kind of brand recognition becomes even more valuable.”

That recognition carries real impact.

REMAX is #1 in brand awareness.¹ For agents, that kind of visibility and credibility can open doors before a meeting even begins.

Where High-Performing Agents Connect

Beyond brand recognition, deTonnancourt said the size and connectivity of the REMAX network was another key factor.

Within the network, Broker/Owners and agents have access to a wide community, sharing insights, strategies and real-time industry knowledge.

“The REMAX network provides support at local, regional and national levels.” he said. “A larger network gives us access to more insights, more collaborations and a clearer understanding of where the market is heading.”

That collaborative environment has long been part of the REMAX culture.

With more than 145,000 agents and a presence in over 120 countries and territories, the brand’s scale provides opportunities for referrals, professional connections and shared learning across markets.

For agents looking to expand their reach, that network can be a powerful advantage.

What It Means for Agents

For agents evaluating their next move, stories like this often raise an important question: What could the right brand do for your business?

At REMAX, agents can gain access to:

• One of the most recognized brands in real estate
• A global referral network spanning more than 120 countries and territories
• Technology and marketing solutions designed to help agents save time, win more listings and drive greater productivity
• A collaborative network of high-performing agents

And as brokerages like REMAX Revolution demonstrate, more leaders across the industry are choosing the brand with the future in mind.

Explore opportunities with REMAX.