5 Marketing Advantages to Being with a Big Brand

Sometimes you want to work where everybody knows your name.

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There are advantages to working for a big brand like RE/MAX with an established name and reputation. RE/MAX leads the industry in brand awareness.1 This is partly because it’s been around a while, but it’s also because RE/MAX continues to innovate, adapt and build loyalty and trust with consumers through marketing. When you join RE/MAX, our brand awareness becomes yours.

Here are 5 marketing advantages you get with RE/MAX:

Advantage 1 – RE/MAX Makes Quite an Impression—Close to 4 billion times.

When you join RE/MAX you’re receiving the benefit of billions of dollars of advertising that have made RE/MAX the real estate leader it is today. Last year our multi-channel creative advertising campaigns, marketing and PR efforts received more than 3.5 billion impressions2. Expected impressions for this year are 1.96 billion for advertising and media and more than 2 billion for PR.3 Close to 4 billion! Now, that’s impressive. Through social media, contests and promotions, PR, out-of-home ads, digital, TV, sponsorships and more, the RE/MAX name is out there. The brand appears in top media outlets such as: The Financial Post, CP24, CTV and the National Post. Targeted TV ads appear on home shows and sporting events airing on Magnolia TV, HGTV, TSN, and SN and even earned a coveted spot during the “big” NFL game. RE/MAX continues to invest in marketing so agents can reap the rewards of working for a big brand and spend less time trying to stay top of mind with consumers. Since more buyers and sellers would recommend RE/MAX than any other real estate brand4 it appears to be working.

Advantage 2 – The Best Relationships Are Built on Trust

The decision to sell or buy a home is not one that’s made lightly.  Familiarity is especially comforting when dealing with a life-changing event such as moving. The RE/MAX name offers homebuyers and sellers built-in trust and credibility and that transfers to our agents. Voted as the Most Trusted Real Estate Agents in Canada year after year, 5 working for RE/MAX gives agents a potential step up when building relationships and going after leads. Brand loyalty may offer a huge advantage especially when it comes to standing out from the competition.

Advantage 3 – Partnerships to Make Others Jealous—NBA/Team Sponsorships

RE/MAX agents are the Official Real Estate Agents of the NBA in Canada. How cool is that? This association and our partnership with several NHL teams gives the brand and its agents amazing visibility. It also helps reach large global audiences with different demographics. Agents can leverage NBA-themed assets to use in their marketing efforts while cheering on their favourite team, and the RE/MAX name. Add in a powerful global network of support and it’s kind of like having a famous NBA player join your afternoon game of pick-up.

Advantage 4 – Most Searched Brand—We get good Google.

Searched for more than the average set of car keys, RE/MAX does amazingly well in Google searches. According to Google Trends, in the past 5 years, the RE/MAX brand name was searched more than any other real estate brand in Canada.7 That means when consumers are looking to sell or buy a home, they’re not just looking for an agent, they’re looking for a RE/MAX agent. This could mean more fee-free leads from remax.ca.

Advantage 5 – Get Your Name Out There—Next-level marketing tools to build your brand.

With advanced tech and marketing tools available through MAX/Tech® powered by kvCORE you can build a customized website, set up listing marketing and connect with leads through social media. Access branded content, social graphics and campaigns, personalize them and share them on your channels or through email. Easily create listing and marketing videos with RE/MAX Hustle a video editor that’s like having your own film crew at your disposal 24/7. Want more? Find PR reports and newsletters and up to date industry information on blog.remax.ca that you can offer clients. Whatever your marketing needs, RE/MAX has tools to help you stay top of mind.

Join the brand that can help boost your brand.

So, there you have it. Five advantages to working for the #1 in brand awareness1 and the next-level marketing that comes with it. With powerful marketing, built-in trust and a supportive network, it’s no surprise nobody in Canada sells more real estate than RE/MAX6 and why many of our agents are top producers.

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1 Source: MMR Strategy Group study of unaided awareness. | 2 As of year-end 2022 | 3 2023 performance estimates based on third-party projection data as well as past performance data. RE/MAX, LLC does not guarantee, and is not in any way responsible for, the accuracy of estimates and third-party data. Data is current as of 5.9.2023. The advertising information provided in this document is subject to change at any time without prior notice. | 4 Source: MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand they would be most likely to recommend to a friend or relative, and if so which one. | 5Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2019-2023 and 2017. | 6 Source: CREA/RE/MAX.  | 7Google trends, 2018-2023.

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