Ready to join the big leagues?

RE/MAX® sponsorships could help.

remax sports logo sponsors

Becoming part of the #1 name in real estate1 that leads the industry in brand awareness1 is a bit like joining the major leagues in sports. You get increased recognition, an expanded “fan” base and the potential to win more leads and reach the top of your game. RE/MAX is the most recognized name in real estate1 and continues to reach new audiences through its marketing investments and sponsorships. Which ones? Glad you asked.

Let’s play ball.

RE/MAX sponsorships help keep the brand top of mind. In a major way. RE/MAX agents are the Official Real Estate Agents of the NBA and most recently the Toronto Blue Jays. The brand’s other sports partnerships include the NHL, MLS, WHL and PWHL.

What does this mean for RE/MAX agents? Major league sports have a huge following, reaching a large target audience and varying demographics. This keeps the brand and its agents top of mind with fans and consumers. Fans can see the RE/MAX name in TV ads during many major league games (one was featured during the “big” NFL game in early 2023) and in stadium/arena activations that include RE/MAX sponsored game nights, ads, and contests.  Agents can leverage these promotions as well as co-branded marketing materials for the NBA, NHL, MLS, WHL, PWHL and the Toronto Blue Jays. It places Canada’s most experienced agents alongside some of the country’s most experienced and professional sports teams. This helps RE/MAX and its agents get noticed.

Impressions make an impression.

Through paid and earned media, RE/MAX also reaches those outside of sports arenas through multi-channel campaigns. With TV spots featured on HGTV, Sportsnet, TSN and the Magnolia Network, as well as on social media, and through out of home advertising, public relations and targeted digital marketing, RE/MAX expects to deliver a combined 3.96 billion impressions this year.2

All this marketing and brand awareness leads to greater recognition and comfort with consumers. More buyers and sellers would recommend RE/MAX than any other brand.3 Our agents are also voted #1 most trusted real estate agents in Canada,4 year after year. Relationship building is a part of real estate and with RE/MAX it’s almost like having a head start.

Want a chance to knock it out of the park?

First it was the NHL. Then the NBA. The MLS, WHL and PWHL soon followed. Now the Toronto Blue Jays. What’s next? The sky’s the limit. RE/MAX sponsorships and marketing efforts continue to grow. No matter what the market. Other brands may reduce their marketing budgets when the market shifts, but RE/MAX continues to invest. To build the brand, stay top of mind with consumers and help agents build their businesses. Agents like you…if you join us.

Ready to join a large global network filled with top producers, potential referrals, marketing support and next-level partnerships?


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1Source: MMR Strategy Group study of unaided awareness. 2Combined PR and media estimated impressions. 2023 performance estimates based on third-party projection data as well as past performance data. RE/MAX, LLC does not guarantee, and is not in any way responsible for, the accuracy of estimates and third-party data. Data is current as of 5.9.2023. The advertising information provided in this document is subject to change at any time without prior notice. 3 Source: MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand they would be most likely to recommend to a friend or relative, and if so which one. 4 Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2019-2023 and 2017. 5 Source: RE/MAX, CREA. © 2023. Each office independently owned and operated.

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