The Power of Trust
A blueprint for lasting client-agent relationships.
In the dynamic world of real estate, transactions involve life-changing decisions and significant investments. This is what makes trust the cornerstone of every successful partnership. RE/MAX® agents were voted #1 Most Trusted Real Estate Agents in Canada, year after year1. It’s understood that trust is built, nurtured and solidified over time—it is the currency that powers every interaction between agents and clients.
An early investment in trust could help you cross the finish line—again and again.
Consider the stressors of buying or selling a home—emotions, dreams and financial investment. Trust is the bedrock that could alleviate these concerns and help provide a sense of security and confidence throughout the real estate journey. For agents, trust opens doors, builds long-term relationships, and turns clients into advocates. More buyers and sellers think of RE/MAX than any other real estate brand2. Trust is not just a by-product of a successful transaction; it’s an essential investment in the client-agent relationship.
How can RE/MAX agents build lasting relationships with clients?
1. Openness & Honesty
Transparency is the key to building trust. Keeping clients informed about every aspect of the transaction, from market trends to negotiation strategies, breeds confidence. This approach is not just effective; it’s what clients expect. According to RE/MAX and Leger’s consumer survey, 52 percent of Canadians believe honesty and transparency is conducive to real estate professionalism3. Such confidence helps elicit trust, creating a more positive and successful real estate experience for everyone involved.
2. Expertise & Knowledge
Become a master of your trade. Clients trust agents who demonstrate a deep understanding of the real estate market, a hallmark of being ‘Canada’s most experienced agents.’ With more time navigating through various markets, RE/MAX agents bring a wealth of knowledge and expertise. Stay updated on industry trends, local markets, and legal nuances to provide the best possible guidance.
3. Empathy & Understanding
Realize that every client’s journey is unique. Listen actively, understand their needs, and tailor your approach accordingly. For Canadians, trust and familiarity, along with a personal connection with real estate agents, feature in the top five factors most important to buyers and sellers4. Empathy creates a connection that goes beyond the exchange-based aspects of real estate.
4. Consistency & Reliability
Consistency builds credibility. Deliver on promises, meet deadlines, and be a reliable source of support throughout the entire process. RE/MAX was voted most reputable real estate company in Canada5, according to Leger’s 2023 Reputation Study. Consistent reliability can help solidify your reputation as a trustworthy agent.
The RE/MAX Difference
Trust is at the heart of the RE/MAX network and remains a valuable pillar as the industry evolves. As leaders in real estate, RE/MAX agents have earned the trust of clients1 year after year. In a time where choices are abundant, trust has been proven, time and again, to be connected to millions of happy real estate journeys.
“RE/MAX has by far the most positive image, the greatest consumer awareness, the highest trust levels, and the best branding of all the real estate agencies in my opinion. This was an important consideration for me.”
Paul Demenok, RE/MAX Shuswap, Salmon Arm, BC
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1 Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2019-2024 and 2017.
2 Source: MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand they would be most likely to recommend to a friend or relative, and if so which one.
3 Source: Based on survey conducted in partnership with Leger. An online survey of 1,500 Canadians was completed between January 28 – February 2, 2021, using Leger’s online panel. https://blog.remax.ca/canadian-real-estate-industry-consumer-sentiment-survey/
4 Source: Canvas8 Future of Real Estate CA 2022 QA.
5 Based on Leger’s 2023 Reputation Study that provides a complete sector analysis of reputation for 299 companies in Canada. Data collection was conducted from November 22, 2022 to January 25, 2023.
