Larry Cerqua - The Power Of Being Yourself.

The Power Of Being Yourself.

In this episode, explore why being a good person matters in real estate. Larry Cerqua, a beloved agent with over 40 years at RE/MAX Ultimate Realty Inc., touches on the importance of ethics, integrity, and a genuine commitment to the industry. Larry believes in keeping it real with clients and maintaining those personal connections, even as tech changes how we buy and sell homes.

This podcast episode was recorded while Christopher Alexander served as the president of RE/MAX Canada. As of March 3, 2025, he is no longer in this role. The insights shared in this episode reflect the speakers’ experiences at the time of recording.

So, grab a coffee, settle in, and get inspired by Larry’s power moves. You’ll learn:

The ethical responsibilities of agents and the impact of integrity on long-term success.
The importance of commitment to the industry and respect for the profession.
The philanthropic efforts of RE/MAX agents and the brand’s impact.
The evolution of real estate, technological advancements, and the necessity of maintaining personal connections.

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